North America’s Marketing Leader in Home Improvement & Services
We’re the growth engine behind the home improvement & service brands set to generate over $500,000,000+ in 2026
Driving Success with Proven Results and Measurable Growth
With over a decade of experience in performance marketing, we’ve built a proprietary system that is designed for scalable growth. Our growing team of 80 across North America brings a decade of experience using our proprietary systems — the unlock that allows you to increase market share profitably.
350M
Sales generated
74M
Spent on digital ads
10+
Years of Experience
400K
Leads generated
Paid Media Strategy
We unify the entire digital landscape into one coordinated engine that builds demand, captures high-intent buyers, and turns marketing into real revenue — not just surface-level metrics.
Client Consulting
Industry Intelligence
AI & Data Powered Marketing
Values-Led Team Performance
Our Purpose Statement
To Drive Scalable And Profitable Results For Growth Driven Home Improvement & Services Companies
I've been in a marketing leadership role for a few home improvement companies now, and have worked with some great digital agencies. Clever is at the top of the heap for sure! It's a reflection of my judgement when selecting a digital marketing partner and Clever really makes me look….well, clever ;). Their team knows how to drive lead flow and they treat their budget as if it were their own. I'd give em 6 stars if it were possible.
Josh Churnick | CMO, Express Flooring
How We Transform Marketing From Cost Center to Profit Engine
Lead Generation
Brand or Performance
A one-dimensional approach that lacks long-term impact.
Order Taker
Executes tasks without strategy or proactive recommendations.
Tracking Vanity Metrics
Focuses on and reports surface-level KPIs that don't drive real business outcomes.
Linear Strategy
Unable to scale without exceeding marketing benchmark costs.
Account Managers
Reactive support without true strategic guidance.
Siloed Teams
Disconnected efforts across platforms and channels.
Once-a-Month Meetings
Limited engagement with minimal optimization.
Operational Novices
Little understanding of backend sales and call center efficiency.
One-Size-Fits-All Approach
Works with any industry, lacking niche expertise.
Revenue Generation
Brand AND Performance
A holistic approach that delivers both immediate and long-term results.
Consultative
Executes tasks based on short- and long-term goals for partners.
Cost Metric Driven
Focuses on cost per issued lead, cost per demo, and cost of marketing.
Scale Strategy
Performance marketing built for profits at scale.
Dedicated Client Success Manager
Proactive, high-level strategy from an experienced expert with rich data to report on.
Integrated Channel Marketing
Unified efforts across paid search, social, and other platforms for better results.
Weekly or Bi-Weekly Deep Dive Sessions
Frequent collaboration ensures constant optimization and progress.
Sales & Call Center Consulting
Beyond leads, we help enhance your sales team and call center efficiency.
Industry Subject Matter Experts
Specialists in home improvement marketing who understand your space inside and out.
Lead Generation VS. REVENUE GENERATION
Brand or Performance
A one-dimensional approach that lacks long-term impact.
Brand AND Performance
A holistic approach that delivers both immediate and long-term results.
Order Taker
Executes tasks without strategy or proactive recommendations.
Consultative
Executes tasks based on short and long term goals for partners.
Tracking Vanity Metrics
Focuses & reports on surface-level KPIs that don't drive real business outcomes.
Cost Metric Driven
Focuses on cost per issued lead, cost per demo and cost of marketing.
Linear strategy
Unable to scale without exceeding cost of marketing benchmarks.
Scale strategy
Performance marketing built for profits at scale.
Account Managers
Reactive support without true strategic guidance.
Dedicated Client Success Manager
Proactive, expert-level strategy backed by strong data.
Siloed Teams
Disconnected efforts across platforms and channels.
Integrated Channel Marketing
Unified efforts across paid search, social, and other platforms for better results.
Once-a-Month Meetings
Limited engagement with minimal optimization.
Weekly or Bi-Weekly Deep Dive Sessions
Frequent collaboration ensures constant optimization and progress.
Operational Novices
Little understanding of backend sales and call center efficiency.
Sales & Call Center Consulting
Beyond leads, we help enhance your sales team and call center efficiency.
One-Size-Fits-All Approach
Works with any industry, lacking niche expertise.
Industry Subject Matter Experts
Specialists in home-improvement marketing who know your space inside and out.